PFX Group Showcases Heavy-Duty Fluid Technologies Designed to Maximize Fleet Uptime at HDAW 2026
Company brings Prestone Command®, HD Expert® and other solutions engineered for uptime to the industry's biggest stage
Aftermarket Automotive Press Releases
The latest product launches, company news and announcements from the aftermarket: wheels, tires, suspension, performance, off-road, lighting and more.
Latest releases
Challenger Lifts EW10 10K Inground Lift Provides Multiple Lifting Options for Electric Vehicles
The Challenger Lifts EW10 Inground Lift is engineered to meet the demands of modern service facilities and the growing need for electric vehicle support. This compact, electric-hydraulic, c…
DECKED Launches Most Durable, Customizable and Theft-Proof Tool Box for Truck Beds
New Tool Box Will Offer Best in Class Security, Durability, Organization and Weatherproofing
Advance Auto Parts Launches 'ARGOS': New Owned Oil and Fluids Brand Designed to Meet Customer Demand for Quality and Affordability
ARGOS will be available in all Advance and Carquest U.S. locations and online by early 2026
Autel Energy Unveils Next Phase of Intelligent EV Charging at CES 2026
Showcasing interoperable infrastructure, intelligent charging automation for fleets, and grid-ready solutions ranging from residential to industrial applications
Pioneer Launches SPHERA, the World's First Aftermarket Spatial Audio In-Dash Receiver
Experience the breakthrough aftermarket solution bringing immersive Dolby Atmos sound to vehicles already on the road, showcased at CES
Increase awareness around the truck with the innovative dēzl DualView camera system from Garmin
Purpose-built HD camera setup provides a live view down each side of the rig, blind-spot monitoring and automatic incident recording
Full braking power ahead: tailor-made brake pads for heavyweights
With new additions to the Textar product range, garages can reliably restore the original equipment brake performance of powerful vehicle models such as the Ford Transit Custom, Tourneo Cus…
New Product Announcement - APR Performance GT2 AeroMirror Series!
APR Performance GT2 AeroMirrors are made from premium lightweight pre-preg carbon fiber, featuring a sleek low-drag housing designed to cut through the air with ease and enhance vehicle sta…
RIGID Reveals New Phoenix Series Lights
RIGID Industries debuted its Phoenix Series off-road lights at the 2025 SEMA Show. The series introduces a five-mode color system that changes light temperature from cool white toward amber…
Meet the New Toyota T100 Grizzly Locker from Yukon Gear
The Yukon YGLT100-30 Grizzly Locker is a mechanical locking differential designed for T100 axles with 30-spline shafts. Engineered for off-road enthusiasts, it delivers 100% power to both w…
Introducing the YDGT10.5-36-1 Dura Grip from Yukon Gear & Axle
Introducing the YDGT10.5-36-1 Dura Grip Positraction from Yukon Gear & Axle The newest high-performance limited-slip differential engineered for Toyota 10.5" axles with 36-spline shafts. It…
Bestop® Proves that Soft Tops Go Hard at the 2025 SEMA Show with Debut of New eTop™ Product and Exciting Innovations
Bestop®, the leading manufacturer of premium Jeep® and Bronco® soft tops and accessories, is taking open-air freedom to the next level at the 2025 SEMA (Specialty Equipment Market Associati…
FOX Unveils Live Valve Aftermarket Kits: the most advanced semi active suspension, now offered through aftermarket sales channels
FOX continues to push the potential of suspension technology with the introduction of Live Valve as an aftermarket upgrade for trucks and Jeeps. Live Valve is the most advanced semi active…
A Legend Reborn: Mickey Thompson Unveils MT Classic Forged Wheels
Mickey Thompson Tires & Wheels is proud to introduce the MT Classic Forged, a bold reinvention of one of the brand's most iconic wheel designs. Inspired by Mickey Thompson's original Classi…
Mickey Thompson Revives a Legend: Baja Belted™ II Debuts at SEMA 2025
Mickey Thompson Tires & Wheels is proud to announce the launch of the Baja Belted™ II, a bold reimagining of one of the most iconic tires in off-road history. Making its debut at SEMA 2025,…
Mothers Celebrates 50 Years with SEMA, Returning with Innovative Products and as Battle of the Builders Title Sponsor
Mothers unveils three new products at the SEMA Show, including a game-changing new California Gold Ceramic Spray & Rinse, while offering unmatched access to show-stopping builds
CJ Pony Parts Launches New Classic Muscle Parts Brand
CJ Pony Parts, a leading destination for aftermarket automotive parts and accessories for classic Mustangs, announces the launch of a new brand, Classic Muscle Parts (CMP). The new brand wi…
ORACLE Lighting Unveils the World’s First Lensless LED Headlight at the SEMA Show
ORACLE Lighting debuted a lensless LED headlight at the 2025 SEMA Show, removing the clear outer lens used on headlights for more than a century. The design uses sealed modular LED emitters…
New and Redesigned Stereo Installation Kits Debuting at SEMA
Metra Electronics announced a refreshed lineup of stereo installation kits timed for the 2025 SEMA Show in Las Vegas. The release covers four redesigned dash kits updated to accommodate mod…