‘Still a Big Deal’: New SEMA Study Highlights Substantial Growth of America’s Automotive Aftermarket Industry
Update to landmark 2023 economic impact study highlights domestic manufacturing as a source of job creation and revenue.
Aftermarket Automotive Press Releases
The latest product launches, company news and announcements from the aftermarket: wheels, tires, suspension, performance, off-road, lighting and more.
Latest releases
Fewer Tabs, Faster Estimates: Turn 14 Is Coming to Shopmonkey
Integration now in Alpha, with release to Shopmonkey customers in early 2027.
Battery Tender Brings Four New Chargers and Jump Starters to Advance Auto Parts Stores and Online
Four new chargers and jump starters, including a dual-function charger and jump starter and a jump starter with a built-in tire inflator, arrive at more than 5,000 Advance Auto Parts and Ca…
KUMHO TIRE DRIVER JACK SHANAHAN SECURES THIRD IN 2026 FORMULA DRIFT PRO CHAMPIONSHIP
Racing on KUMHO Ecsta V730 Tires, Shanahan Caps Off Impressive Season with Second-Place Podium at Shoreline Showdown Finale
Idemitsu Lubricants America & Throtl Rev Up a Radical Honda Build That Will Leave JDM Fans Roaring
World Premiere Model Debut at SEMA 2026: a one-of-a-kind Honda build reimagining an iconic nameplate, unveiled at Idemitsu booth #23753 on November 3.
ACELA TRUCK COMPANY EXPANDS SEVERE-SERVICE TRUCK CHASSIS LINE WITH NEW FORD AND RAM 4X4 TRUCK PLATFORMS
Acela's DuraLink suspension brings Baja-derived engineering and high-mobility capability to Class 3-5 truck chassis.
DECKED Expands Signature Drawer System to America's Most Popular SUVs
DECKED's signature Drawer System, a fixture in truck beds since 2014, now fits a full lineup of SUVs including the Jeep Wrangler, Toyota 4Runner, Ford Bronco, Toyota Land Cruiser and more.
Exclusive Mopar '27 Dodge Charger Commemorates 90 Years of Mopar Passion, Performance and Personalization at SEMA Show
Limited to 270 units, the Mopar '27 package adds Direct Connection carbon-fiber parts, a cold-air intake and unique styling to the 420-horsepower Charger R/T and 550-horsepower Charger Scat…
Astemo Americas to Showcase Expanding Aftermarket & Performance Product Portfolios at the 2026 AAPEX & SEMA Shows
Latest Product Investments & New Performance Shock Category Launch Reinforce Company's Commitment to Aftermarket, Performance & Powersports Segments
Snap-on Expands its Social Media Presence with New Instagram and TikTok Channels
New Instagram and TikTok channels give customers more ways to access diagnostic training, product updates and tips and tricks for getting the most from their diagnostic scan tools.
Back to the 80s with LIQUI MOLY
LIQUI MOLY brings 1980s motorsport heritage to AAPEX and SEMA 2026
JBL Turns Up the Volume at SEMA Show 2026
Custom Vehicles, New Portable Audio Mounting Solutions and Expanded Powered Speaker Lines Bring JBL Sound to Life
Great Scott! A Halloween Treat: Sotheby’s Motorsport Offers a 1983 DeLorean ‘Back to the Future’ Time Machine Replica
Built by specialist Danny Botkin, this Mr. Fusion-era recreation brings one of cinema’s most recognizable automobiles into the collector’s garage.
Ringbrothers Set for Cutting-Edge Debut at 2026 SEMA Show
The famed builder will showcase the all-new 1965 Pontiac GTO “BILLIE” and mark the return of “RECOIL” 12 years after its debut at SEMA 2014
Store More Vehicles in Less Space with Slimmer BendPak Lifts
Narrower footprint of new PL-12000KDS and PL-12000KDT models fit more lifts in a facility
Meet the All-New 711-HD Bead Grip from Method Race Wheels
Heavy-duty strength meets patented tire-retention technology, race-inspired engineering, and customizable protection.
Build a More Powerful LS Engine with a Summit Racing™ SPC Pro LS Tall Deck Engine Block
Planning an LS engine build up to 468 cubic inches? Make sure the foundation is a Summit Racing SPC Pro Tall Deck LS Block. It's made for competition or street-performance use. The block's…
Holley Performance Brands Brings Major Announcements, New Products and Automotive Icons to the 2026 SEMA Show
Holley to host first-ever in-booth press conference, showcase builds across four consumer verticals and welcome motorsports stars and automotive personalities throughout SEMA week
leagend Supercapacitor Jump Starter Series Redefines Vehicle Starting and Battery Monitoring in Cold Weather
leagend’s battery-free supercapacitor jump starter series combines rapid starting support, intelligent battery monitoring and extreme-weather performance for more reliable vehicle operation.
leagend Battery Testers and SuperCap Jump Starters Broaden Aftermarket Opportunities at AAPEX 2026
From professional battery diagnostics to intelligent onboard starting assistance, leagend invites aftermarket partners to explore new ways to expand their product offerings, meet market dem…