BLACK HORSE OFF ROAD TO SHOWCASE NEW PRODUCTS AND MANUFACTURING CAPABILITIES AT SEMA 2026
2026 Ram Build, New Black Horse Products, and Performance MX Manufacturing Capabilities to Be Featured at Booth #57185 in West Hall
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Truck, Jeep & Off-Road Press Releases
Bumpers, racks, bed covers, winches, armor and overlanding gear. 40 releases.
AXN Automotive Systems earns USMCA Certification for Louisville-built axles
Milestone reinforces company's commitment to U.S.-based manufacturing, expanded production capacity and customer-focused growth
LAX Auto Parts Highlights Practical Truck Upgrades as Canadian Pickup Owners Prioritize Utility, Protection, and Everyday Versatility
The Canada-focused truck accessories brand spotlights running boards, tonneau covers, truck fender flares, and truck caps for work, travel, outdoor use, and daily driving.
Truck Trim Expands Premium Truck Accessories in Salt Lake City
Truck Trim announced an expanded inventory of truck accessories in Salt Lake City, adding heavy-duty bed liners, custom-fit all-weather floor liners and folding tonneau covers sourced from…
All State Fastener Expands Heavy Truck Distribution Operations with New Central Ohio Distribution Center
Chillicothe center with 40-plus staff serves heavy truck OEMs and tier suppliers
Combat Off Road Products Now Available Through Mopar Affiliated Accessories
Tail Gunner tail lights and hood latches orderable through CDJR dealer parts departments
Twelve Builds. One Bold Finale. 2027 Jeep® Wrangler Switchback Completes the Twelve 4 Twelve Series
Final Twelve 4 Twelve build pairs contrasting hoods and doors, Gecko accents and bright beadlock rings on the Rubicon X
ODYSSEY(R) Battery Joins NFI Empire's Project REBORN, Providing Premium Battery Technology to Support The Brett Boyer Foundation
NFI Empire announced that ODYSSEY Battery has joined Project REBORN-001 as a technology partner, supplying premium batteries for a custom truck build headed to auction at The Red Bird Games…
Meyer Distributing Joins NFI Empire's Project REBORN #001, Supporting The Brett Boyer Foundation Build with Products from Across the Automotive Aftermarket
NFI Empire announced that Meyer Distributing has joined Project REBORN-001 as a distribution partner, supporting a custom truck build that will be auctioned at The Red Bird Games in Brentwo…
Jeep® Brand Named the Official 4x4 of Moab, Reinforcing the Brand's Commitment to the Communities That Helped Shape Its Off-Road Legacy
Two-year partnership formalizes and strengthens the Jeep® brand's presence in Moab through community investment, stewardship, and local engagement; demonstrates the brand's ongoing commitme…
Truck and Off-Road Brands Drive Innovation at the 2026 SEMA Show
Hundreds of exhibitors will unveil new products and technologies to qualified buyers, media, and industry professionals from around the world.
RealTruck Expands MX4 Lineup with the New BAKFlip® MX4 EZ-Lift™
With a First-of-its-Kind XL Paddle Handle, the Truck Bed Cover Delivers Premium Security, Durability, and Everyday Convenience
Tune Outdoor Introduces Custom Interior Systems for the Modern Overlander
Tune's new lightweight interior line brings the brand's signature modularity and durability inside the camper.
WEATHER GUARD® Launches Heavy-Duty Sliding Truck Bed System for Faster, Safer Truck Bed Access
New sliding cargo system gives crews full tailgate access to tools and materials while reducing climbing, overreaching, and repetitive strain
iKamper Skycamp 4.0 Elevates Iconic Rooftop Tent Series with Design Refresh
Fourth evolution of Skycamp family introduces new configurations
New Scorpion 10SR Winch Now Available!
Modern truck and SUV bumper designs look incredible, but let's be honest: many are getting tight on space. If you've ever tried to cram a traditional 10,000-pound winch into a sleek, low-pr…
RealTruck Releases Next Generation APEX and Ascend Truck Caps
Engineered for Unmatched Strength, Revolutionary Design, and the Ultimate Versatility to Handle Work, Adventure, and Everything in Between
WEATHER GUARD® Launches All-New PACK RAT®: The Strongest, Smartest, Most Secure Drawer System for Trucks and Vans
PACK RAT introduces a new era of durability and performance with heavy-duty construction, customizable organization, and integrated 1KEY ULTRALOCK™ security
DECKED Launches Most Durable, Customizable and Theft-Proof Tool Box for Truck Beds
New Tool Box Will Offer Best in Class Security, Durability, Organization and Weatherproofing
Bestop® Proves that Soft Tops Go Hard at the 2025 SEMA Show with Debut of New eTop™ Product and Exciting Innovations
Bestop®, the leading manufacturer of premium Jeep® and Bronco® soft tops and accessories, is taking open-air freedom to the next level at the 2025 SEMA (Specialty Equipment Market Associati…